About Us

Boobytrap Warehouse has been supporting women to feel confident, comfortable and supported since 2007.

What started as an Australian bra retailer quickly grew, and by 2008 we were proudly supplying women all over the world through our online store. Today, we continue that mission by offering a huge range of well-known, trusted brands at prices that make sense — no gimmicks, no waiting for sales.

We believe every woman deserves access to the right bra, in the right size, without paying inflated prices. That’s why all of our bras are always priced below RRP, not just during sale periods. Quality, choice and value shouldn’t be a luxury.

Based in Adelaide, Boobytrap Warehouse is now a second-generation, family-run business. The passion for helping women feel fantastic in the right bra has carried through over the years — and it’s something we take seriously every single day. From everyday essentials to hard-to-find sizes, we work hard to stock styles that suit all shapes, sizes and budgets.

Whether you’re shopping for bras, briefs or accessories, our goal is simple:
your favourite brands, made more affordable — with service you can trust.