Buying a bra for someone else can feel risky. Size, shape and style all matter, and the best gift is one she'll actually wear. With the festive season coming, here's how to choose well, and what to do when you're not sure.

Start With What You Know

The most reliable starting point is the label inside a bra she already wears and loves. It shows her band size (the number) and cup size (the letter). If you can check one discreetly, you have a good place to start.

If you can't find out her size, it's usually better not to guess. A wrong size is the most common reason a gifted bra goes unworn.

Choose Comfort Over Frills

Think about what she wears day to day. Does she reach for supportive, everyday styles, or does she want something softer for relaxing? A bra she'll wear often is worth more than one that stays in the drawer.

• Stick to her usual style — if she wears a plunge or a full cup, choose the same.
• Think about colour — neutral shades like black are an easy choice.
• Keep the brand in mind — if she already loves a brand, stay with it, as every brand fits a little differently.

A Soft Wirefree Can Be a Good Gift

If you're not sure about her exact fit or style, a wirefree bralette can be a comfortable choice, as it's softer and doesn't rely on a wire sitting in exactly the right place.

If She Wears an Underwire

If you know she prefers an underwire and you know her size, a supportive full cup is a good choice.

Before You Buy

• Check her size — from the label of a bra she wears now.
• Choose a style she already likes — don't pick something to change her habits.
• Check the store's returns and exchange information — so she has options if the fit isn't quite right.

And remember, it's a thoughtful gift when it fits well and feels good to wear.

Frequently Asked Questions