Your bras don't just wear out from age — they wear out from how they're treated. A few small habits genuinely extend how long a good bra lasts, and none of them are complicated. Here's what actually makes the difference.

Wash Smarter

• Hand wash only — machine washing breaks down elastic, lace and underwire casings far faster than a gentle hand wash.
• Use a mild, gentle detergent — soak briefly, swish gently and rinse well. Never wring or twist the cups.
• Cold water only — heat weakens elastic fibres over time, even in the wash.

Skip the Dryer

• Air dry, always — heat is one of the fastest ways to break down elastic and warp underwire.
• Lay flat rather than hanging by the straps, which can stretch them out of shape over time.

Rotate Your Bras

• Elastic needs recovery time — wearing the same bra two days in a row doesn't give it a chance to bounce back.
• Two to three in rotation is a good baseline for everyday wear, so no single bra bears the full load.

Store Them Properly

• Never fold the cups — folding one cup into the other breaks down the shape and padding over time.
• Stack or stand upright rather than stacking flat, so cups keep their natural shape in the drawer.

Frequently Asked Questions