Maidenform. New York's most celebrated bra is now available in Australia. Maidenform has been inspiring confidence since 1922 when its founders designed a bandeau with two cups seperated by a centre pieceof elastic sewn into dresses. Fast forward to the present day amd Maidenform has cemented itself as a household women's intimates brand in the USA. Maidenform designs bras and underwear to enhance your shape, empower your style and celebrate your confidence. The designs are fashionable, modern and provide you with wardrobe solutions to compliment your personal sense of style.